I started posting marketing Monday excepts and follow ups two months ago and promised to share results at a high-level as my efforts bore fruit (or didn’t). Here is the summary of my findings so far.
- Alternate channels don’t matter without having an audience already built. I added distribution channels (Smashwords, Fabel, etc.) at the beginning of August and offered a 33% discount on various works for those channels. I also ran a promoted ad via my Facebook/Instagram feed. The result was zero sales through those channels. However, I did see a pick-up in Amazon Kindle sales and readers during the same time, with no discount applicable. I suppose readers have a platform preference and that is what matters more than price for low-cost purchases.
- Marketing Mondays appear to have some impact, but not immediately. There has never been a correlation between a Marketing Monday’s post and readership/purchase on Amazon. However, there does appear to be some impact based on the fact that my sales trends are increasing at a monthly level. It’s not huge, and could be attributed to other causes, but there is “something” going on there.
What’s all this mean? Part of building a strong author platform is to keep writing and publishing content aside from the actual books. Marketing Mondays appears to help with that, along with the writing tips I’ve been sharing. I also find selecting excerpts and writing about them each week helps jump-start my own creativity. For these reasons, I’ll continue the efforts and see if I can continue building sales and a following here.
Follow me on Amazon, GoodReads, or Facebook to get information about upcoming book releases.
CharlieFoxtrotWriter 
One thought on “Marketing Outcomes – Two Months In”